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Benefits of outbound marketing in B2B

Outbound strategies continue to play a significant role by offering targeted reach, quicker results, personalised communication, and the ability to build relationships and generate high-quality leads.

Highly focused targeting: Outbound marketing allows you to target specific industries, companies, or decision makers within organisations. By leveraging in depth lead research and segmentation, you can tailor your messaging to reach precisely in-demand profiles.

Increased brand awareness: Outbound marketing techniques, such as advertising and trade shows, can help increase brand awareness and visibility in the market. By consistently promoting your brand to a targeted audience via ad campaigns, you can establish your online presence and build recognition among potential B2B customers.

Engaging new markets: 20% of surveyed companies stated that mapping  new potential markets is their goal, allowing them to explore approaches for  engaging new target audience segments.

How do you qualify the leads?

The list we created is based on your ICP, we target your buyer based on the  persona, the prospect is screened based on their buyer intent. We only book  meetings with a high probability of converting, we understand your AE’s time is  valuable and want to reduce time inefficiencies. We ensure decision makers  attend our booked meetings.

What is the process of setting up meeting?

Upon confirming the meeting time, date and attendees, we schedule the appointment, logging detailed notes, we then set a reminder for prospect the day before and provide a reminder link one hour before to increase meeting attendance.

When will I see the first results?

Our role is to deliver a certain number of meetings based on the industry norm over a defined period of time.  Results can vary, some markets experience peak and troughs at different times during the year. Your brand awareness, service or product can have an impact. The first month is focused on getting the groundwork done and identifying issues from your previous campaigns. The pilot campaign aligned with A/B testing allows us to determine what works best. No two campaigns are the same. Though we can’t guarantee results, normally the first month or two you should see results of the first campaign.

Which is better inhouse or outsourcing SDR?

This depends on your current situation, you may be a start-up with limited resources or want to expand your business, you may be testing a new product or service; you may be time constrained and need to outsource the service to react quickly.

It takes on average 4 months to train an SDR, it costs a significant amount to advertise, hire and train a new SDR with no guarantee of results. We provide experienced SDR’s with extensive training, experienced globally, culture awareness and persistent in reaching goals in a professional manner.

What are the alternatives to Cold Email Outreach?

This depends on your budget and how you wish to segment it.  You could pay for a professional to create a blog post for you, this is time  consuming, requires expertise and costs up to $2500 per post. Paid Ads are not precise, they don’t identify your prospects pain points and require significant investment.